Ever wondered what bit.ly is?

It's a link shortener for the Internet... and it's more popular than ever for Tweeters worldwide. Twitter dumped their former URL shortener, Tiny URL, for the flashier bit.ly link shortener platform. So when your about to tweet a link to your website but you realize it nearly maxes out your 140 character SMS limit, you'll need to head to bit.ly. The company also offers link-tracking services if you want to see how many people are clicking your links.

A quick example for my own website:

Before bit.ly: http://textbranding.com/TextBranding/FAQ.html
After bit.ly: http://bit.ly/bnKzkE

Ever wondered what bit.ly is?