As I continued my extensive market research on global content strategy, I came across an inspiring message from a leader at P&G who was a featured speaker at the Cannes Lions International Advertising Festival this past June. He talked about how, to get out of the recession (and stay out), brands need to focus on their unique ability to enhance the everyday lives of consumers instead of just selling, campaigning and marketing.
The former is what attracted me to consumer packaged goods in the first place. It's the everyday part I like the most. Whether it is sipping a can of coke (or mountain dew) over an intriguing conversation or getting a close shave with a Gillette Fusion ProGlide--these are the products that have the biggest day-to-day impact on us. They sustain our livelihoods. They are products at the heart of everyday commerce (hence, the tagline of this blog).
I thought about Global Marketing Officer, Marc Pritchard's, message and made some adjustments to my own mission at Text Branding. On the landing page, I have added our mission statement: Our sole mission at Text Branding is to understand how your brand enhances the lives of consumers, then convey that in writing to global audiences. I can't think of a simpler way of saying what I am trying to do at Text Branding.
On another note, I'm excited to one day attend premier marketing and advertising events such as the Cannes Lions Fesitval. Talk about a great networking oppurtunity.