The former is what attracted me to consumer packaged goods in the first place. It's the everyday part I like the most. Whether it is sipping a can of coke (or mountain dew) over an intriguing conversation or getting a close shave with a Gillette Fusion ProGlide--these are the products that have the biggest day-to-day impact on us. They sustain our livelihoods. They are products at the heart of everyday commerce (hence, the tagline of this blog).
I thought about Global Marketing Officer, Marc Pritchard's, message and made some adjustments to my own mission at Text Branding. On the landing page, I have added our mission statement: Our sole mission at Text Branding is to understand how your brand enhances the lives of consumers, then convey that in writing to global audiences. I can't think of a simpler way of saying what I am trying to do at Text Branding.
On another note, I'm excited to one day attend premier marketing and advertising events such as the Cannes Lions Fesitval. Talk about a great networking oppurtunity.
2 comments:
I like the idea behind this blog... but it's cpgs like this: http://www.nytimes.com/2010/07/08/us/08sandwich.html?_r=1&partner=rss&emc=rss ...that scare the crap out of me. I'm afraid one day people will rely on this kind of garbage to enhance their everyday living....
what do you think about that?
You bring up a good point that CPG companies do sell a lot of junk food that has been a factor in poor health here in the U.S. Over the last ten years, however, most food companies have really understood the growing trend for nutritious and healthy food items.
That Canwhich seems pretty crazy to me. I can't imagine consumers taking it too seriously.
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