Wednesday, June 30, 2010
The Old Versus The New & My First Sale
As I was ready to embark on my first sales call, I figured I would need a nice black portfolio to hold my marketing materials and note pad together. My first instinct was to go out to Staples and buy a new one. But on the back of my mind was my my old career-search portfolio that I used to carry my resume copies around with (that I got for free at WashU's career center).
I tend not to like old or used things. I want the highest quality goods possible--so it's never my first thought to use perfectly reusable items.
My goal is to learn to do this.
I'll need to get in the habit of asking myself, when deciding between the old and the new, is this product crucial to the infrastructure of my business... is it worth spending the premium on to buy it new? Some things are and it's worth the investment. But many things aren't, including a basic black binder to hold a few pieces of paper (I made due with my old portfolio). It makes good economic sense to use old items. Also, entrepreneurs are usually always strapped for cash in the beginning of their venture. Being mindful of what needs to be bought new or used can help alleviate cash flow problems.
On a separate note, I made my first sale today. It wasn't a CPG client but I wasn't about to turn down good business. I called an SEO agency to see if they outsourced content work to a specialist. "Rarely," he said. But I got a request to do a one page marketing sheet for their corporate presentations. I obliged.
Posted by Thomas Aylmer at 5:58 PM