More Saving. More Doing.

From a marketing standpoint, I am impressed with Home Depot's new ad campaign. Played on radio and TV, it features a man's voice with a "we can do it" attitude. Here is one of the ads that features Home Depot paint products.

Theres a certain earnestness in the man's voice that I think resonates well with 'do it yourselfers'.



The slogan is well done, too. "More Saving. More Doing. Thats the Power of the Home Depot." I cant think of two things that Home Depot shoppers would rather do more of.

The ad is also a good lesson on simplicity. Just find what the consumer wants...then appeal to it. In an honest way. In Home Depot's case it's appealing to a consumer's desire to spend less money on supplies and become a more efficient worker. That's the power of the Home Depot. That's the power of advertising.

More Saving. More Doing.