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Tuesday, June 1, 2010

5-hour Energy



Cost: $2.99 for the 2-ounce bottle
Some Key Active Ingredients: Caffeine, Vitamin B6, Vitamin B12, Taurine, Niacin
Calories: 4 per bottle
Flavors: Fruit-based

I had some extra money on my school account so I picked up a bottle of 5-hour Energy at the bookstore. Otherwise, I am not sure I would have tried this energy beverage.

5-hour energy started out as a sort of infomercial, and surprisingly has catapulted into the number one selling energy shot drink in the United States.

5-hour energy gave me a mild energy boost, as promised, without the jitters and crash. The grape version tasted similar to Dimetappe cold medicine--leaving much to be desired. The taste was so off that I am not sure if I will buy the product again. I don't understand how energy drinks survive in the marketplace with such poor taste quality. Oh wait, I do: The benefit of extra energy outweighs the cost of taste-bud-harm.
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2 comments:

Howard said...

If the stuff tasted good, consumers might think it's not effective. I think that's the secret to a successful mouthwash, for instance - it tastes bad, so it must be working.

Thomas Aylmer said...

Yeah, I definitely agree. I think I've actually come across some research that showed consumers perceive the mouthwash that makes your mouth burn as the most effective.

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